Main
Report
Increase
in food production
Background :
- The agriculture sector in India contributes around 30% of
the GDP and accounts for over 60% of employment in the Indian economy. The agriculture
sector is one of the key drivers for growth in the economy
- India has around 11% of the worlds land under
agriculture. It has one of the most intensively cultivated (51% of total land) area in
Asia. (FAO Annual Report 1997). Increasing pressure on land has led to increased land
holding fragmentation and smaller land holdings
- The average growth of the agriculture sector since
Indias independence has been 2.7% per annum.The growth in agriculture would need to
be stepped up to 5% p.a. in the Ninth Five Year Plan period to feed our growing population
and to meaningfully participate in world trade
- The country has been able to meet its food requirements
inspite of an increase of more than 2% per annum in its population
- Indias food production is equal to that of US and
second only to China at Rs. 280,000 crores
- The yields for agricultural produce have improved but except
for a few cash crops these are below the world averages
Issues and Action Plan :
Issue 1
Other than NABARD, there is no national level development
finance institution to fund the Food and Agri processing sector. Its activities cover a
wide spectrum of areas leading to a lack of focus on specific and specialised sectors
within the food & agro industry
Action Plan 1
Set up an autonomous Food Development Bank of India (FDBI)
along the lines of National Housing Bank/HDFC for funding all post harvest activities of
the agro and food processing industry and the supporting infrastructure sectors like
transportation, storage etc.
The bank should have
- specialised techno-commercial skills for food & agro
processing
- project evaluation skills for funding specialised activities
- equity funding by the Development Finance Institutions
Setup Agriculture Development Finance Corporations (ADFCs)
in each state as announced in the Budget98, for developing the mechanism of credit
delivery within each state. NABARD should focus its activities on re-financing and
monitoring these ADFCs
Issue 2
The current system of institutional credit to the farmer
suffers from
- Farmer unfriendly procedures
- Lack of adequate credit to the farmer at the appropriate
rate of interest
- Delay in credit delivery to the farmer
- Imbalances in credit delivery
which make the farmers resort to non-institutional sources
of credit at high effective rates of interest
Action Plan 2
Banks should be allowed to set interest rates for farmers
with land holdings above two hectares. Concessional finance at 10% interest should be
offered for farmers who own less than two hectares
Simplify loan application and documentation procedure
- allow crops to be surety for working capital loans
- abolish stamp duty on land mortgage
- empower the Branch Managers to approve 90%of loan
applications
- involve local NGOs and grass root organisations for
educating the farmers, like the "Grameen Bank" in Bangladesh
Introduce legislation to ban holding of loan melas. Loans
should be rescheduled rather than waived
Introduce one time recapitalisation of Regional Rural Banks
and Cooperative Banks
Allow cooperatives to raise money in the market
Review the scales of finance available for different
regions, crops and holding sizes
- Review finance fixed for different crops
- Introduce annual review of scales and provide for interim
review
- Allow differing scales according to different agro climatic
regions within the same district
- Introduce a slab system on the basis of which guarantee and
collateral requirements can be laid down
Announce special package for Horticulture, Floriculture and
EOUs
- Provide Term Loans to Capital Intensive sector @ 9% -
Horticulture Board could subsidise
- 3 year moratorium on repayment of term loans and interest
- NABARD to provide 100% refinance to banks, financial
institutions at their rate of interest
- Extend NABARD refinance to State and All India Financial
Institutions
Rationalise the interest rates for the priority sector
making it viable for the banks and also reduce the burden of non performing assets of the
banks
Introduce tripartite agreement system between the State
Governments, the farmers and the agri industries as is being done in AP for palm oil
Issue 3
Public Sector gross capital formation in agriculture has
declined from Rs 1796 crores in 1980 to about Rs 1132 crores in 1996-97. During the same
period, private sector investment in agriculture increased from Rs 2840 crores to Rs 5867
crores. From 1990-91, even though there has been a marginal increase in public
investments, yet the per cent increase in public investment has fallen. The Plan
Allocation for Agriculture remained constant at 5.8% for the Sixth and the Seventh five
year plan and declined to 5.1% in the Eighth five year plan
Action Plan 3
Increase the Plan allocation for Agriculture sector by two
per cent i.e. increase from 5.1% to 7.1%.
Encourage greater private investments in agriculture and
related sectors by
- Creation of Special Purpose Vehicles (SPVs) for Agri
Industry investment in the agricultural infrastructure sectors like irrigation and rural
roadways
- Follow the Maharashtra model for recovery of operational and
maintenance costs for the use of infrastructural facilities like water, power etc.
- The Central Government should announce grant of matching
funds to those state governments which enable recovery of costs through legislation
Issue 4
Poor protection for farmers due to the lack of an adequate
insurance scheme. The current Comprehensive Crop Insurance Scheme
- is complicated
- does not cover all crops
- has a complex system for loss assessment
- is not widely accepted by the farmers
Action Plan 4
Announce and introduce a revised and simplified crop
insurance scheme which should
- Have farmer friendly administration
- Cover all crops
- Cover even farmers not taking loans
- Charge actuarial rates. Provide for subsidy for small and
marginal farmers, within the scheme . Impose a cap on such subsidy
- Cover input costs
- Provide for reimbursement in kind, e.g. fertiliser, seeds
and also cash requirements of the farmer following a year of loss
Expedite the setting up of Agriculture Insurance
Corporation to develop a regular and streamlined infrastructure for providing insurance
cover to all farmers and crops
Issue 5
Of the total agricultural land in India only about 35% is
under irrigation.Most of the agricultural production in India is therefore dependent on
the monsoons for the following reasons :
- Lack of maintenance and upkeep of existing irrigation
systems due to lack of funds
- Although the number of tube wells and pump sets has
increased, many of them remain idle due to non availability of power
- 300 medium or major irrigation projects are lying incomplete
leading to blockage of funds and escalation in project costs
Action Plan 5
As per World Bank estimates every 1%
increase in total irrigated area generates 1.6% increase in crop output and an ROI of 17%.
There is a potential to extend irrigation facilities from 38 million hectares to 58.5
million hectares. Currently every year, about 1.8 to 2 million hectares of land are added
to the gross available irrigated land. All future five year plans should target to add
atleast 20 million hectares i.e. double the current rate
- Use remote sensing technology to harness minor irrigation
resources even in hilly and rocky areas
- A Task Force to immediately implement 75% of the excising
300 incomplete irrigation projects. This should be completed between 2-3 years
- Make water a national resource for the purpose of pricing.
All States must review water rates. The Maharastra model of announcing a five year policy
of water pricing should be the model for other states
- The unharnessed ground water potential for irrigating 45
million hectares should be tapped
- Provide legal support for water users associations by
providing full financial autonomy and accountability.Specify upper and lower limits for
water charges and allow them to fix their own rates. Replicate Andhra Pradesh Legislation
model in other States
- Review the functioning of the National Water Development
Agency. Increase frequency of meetings with States to resolve issues
Issue 6
Large amounts of land are rendered unusable for agriculture
due to either land degradation, salination or water logging. There is no transparent
procedure to make this land available for use by the agro industry
Action Plan 6
- Allow use of wastelands for farming and use by Food and Agro
Industry. Replicate the Wasteland Development policy of Rajasthan in other states for
leasing of wastelands for agriculture and agro food industry
- Use Panchayats for identification of unusable, saline or
water logged land. Allow them to reclaim such land through a joint cooperative of landless
farmers and agro industry for cultivation, afforestation, plantation crops etc.
Issue 7
Poor quality and lack of rural infrastructure inhibits the
growth and development of Agriculture
Action Plan 7
- Create a task force to review and synergise all efforts by
various Government Ministries and Departments involved in providing Rural Infrastructure.
Task Force should align its process for development of arterial roads to take care of the
rural needs for movement of goods from the farm to the market and wage goods to the farm
sector
- Prioritise expenditure on rural infrastructure. At least 40
percent of the expenditure to be targeted to specific crop or produce. Address key items
of agricultural produce, identify the three or four major centers of production and build
links in terms of roads, power and storage capacity for these specific items e.g. for
onions at Lasalgaon and Niphad in Nasik
- Allow co-generation of power and direct sale to customers.
Follow policy devised by Maharastra as an example
- Review NABARD Policy for loans to farmers for purchase of
pumps and diesel sets. Incentivise purchase of power efficient and quality products,
rather than least priced products. Develop an index for price determination and variation.
Include mechanism to put pressure on manufacturers to improve quality and competitiveness
- Empower the officer at the block level to take decisions for
allotment of land for development of support infrastructure for agriculture such as
storage, warehouses, chilling plants etc.
- Delegate infrastructure funds to the Block Development
Officers (BDO) for implementation of "Shramdan scheme"
Issue 8
The current method of forecasting of agricultural produce
does not provide for any time to take corrective action in terms of crop failure or
surplus. The recent example of onions, potatoes and the spiralling prices of vegetables is
a case in point
Action Plan 8
- Set up National Centre For Crop Forecasting (NCCF) under the
Ministry of Agriculture
- Use information technology in a collaborative project to
develop a multi cropping map of India and forecast, predict and analyse cropping patterns,
cropping intentions, project crop size, weather conditions, harvesting details, support
price, mandi arrivals, Government stocks, mandi wholesale and retail prices and local
prices. This project should not only cover cereals but also fruits, vegetables, and items
of mass consumption. National Informatics Centre (NIC)should be involved in this exercise
This should be extended to fish and marine products as well
- It should be made mandatory for officials at the block level
to send this information on time. Any deviations should be recorded and mentioned in the
annual review of the official
- This information should be widely disseminated through the
proposed internet kiosks, radio and television on a regular basis. During procurement and
sowing season this should be done periodically during the day.
- The government should collaborate with the governments of
other countries e.g. USA and Brazil for utilising their experience for setting up
forecasting centres
- Fishery Survey of India (FSI) needs to concentrate its
operations on commercial surveys and building of databases. Also mechanism for
dissemination of updated information should be developed using the modern Information
Technology networks
- The existing institutions of CIFNET should be strengthened
to train the fishery operators
Issue 9
Increasing amounts of agro inputs do not
deliver commensurate returns as they did in the past. This is because of imbalances in
their use due to the system of differential subsidy. This subsidy system encourages the
farmers to use specific inputs. Excessive use of water, pesticide and fertilisers have
also reduced the productivity of land and yield of most crops
Action Plan 9
It would be ideal to remove the subsidies.
If they cannot be reduced,then the fertiliser subsidy should be reoriented to correct the
imbalance in nutrients
Issue 10
The seed industry comes under the purview of the Seed Act
,1966, Essential Commodities Act, Weights and Measures Act, Consumer Protection Act and
other restrictive acts/rules enacted by the state governments
Low yields of major cash crops like pulses, maize etc. and
the horticultural produce due to
- Lack of HYV seeds for dry land farming
- Restrictions on import of seeds by the private sector
Action Plan 10
Consolidate the Seed Act 1966 and the Plant, Fruits and
Seeds (Regulation of import into India) Order 1989 Act and other such acts into a single
legislation to regulate, monitor and develop the production and availability of seed in
India
Stimulate production and distribution of seeds
- Introduce effective Plant Varieties Protection Act to
safeguard farmer
- State Government to set up Bio-Technology parks
Mandate select Agricultural Universities and Research Labs
to focus research on the development of very high yielding hybrid coarse grains, pulses
and items of mass consumption
Issue 11
Need for improvement in farm practices in most parts of
India
Action Plan 11
- The Agricultural Universities, Krishi Vigyan Kendras and the
Extension services need to be reoriented to aggressively promote and induct modern
practices of farming in their respective areas. Funding to Agricultural Universities
should be linked to success
- Encourage regional specialisation in crops through specific
efforts of Agricultural Universities to develop schedules for optimum levels of use of
inputs
- Each of the Agricultural Universities have large tracts of
land. 50 percent of these should be used to develop and run model farms
- Encourage multi-cropping to increase land rejuvenation e.g..
Soyabean in Madhya Pradesh
- The Krishi Vigyan Kendras should cover all areas in the
district and only focus on crops appropriate for that area
Issue 12
Low levels of farm mechanisation in agriculture. Benefits
of mechanisation have so far been confined to the wheat based cropping system
Action Plan 12
- Establish a National Agri and Food Sector Mechanisation
Council to provide direction and monitor progress of agri and food industry mechanisation
- High technology farming must be encouraged by providing for
low interest loans @ 8% for use of green houses, drip irrigation and machinery etc.
- Upgrade facilities and expertise available in selected ICAR
institutes and State Agricultural Universities for testing and evaluation of agri
machinery. Focus on four States in the first year and on four different crops. Allow
Universities to set up industry sponsored projects
- State Agricultural Machinery Corporations should be allowed
to enter into collaborative arrangements with farmers and farmer cooperatives to set up
pilot projects for demonstrating impact of mechanisation.
- Allow State Corporations to lease equipment on a hire
purchase basis to be funded out of the increased revenue due to enhanced farm output
- A tripartite binding agreement involving the farmer,
provider of machinery and the government should be permitted
- Allow import of agricultural implements like small
harvesters, Farmers in advanced countries have progressed far beyond India and have
designed machines which have raised the productivity levels several times
Issue 13
There are very few training centers for
farmers.. While the knowledge levels of farmers are excellent there exists a possibility
of upgrading this. Currently there are no organised institutions to do this
Action Plan 13
Establish Farm Training Institutes on the
line of ITIs. As a first step, identify those ITIs and Agricultural
Universities which have existing facilities to enable farmer training courses to be
carried out. Such Institutes should have full autonomy
Issue 14
The annual growth rate of expenditure on Agricultural
Research and Education is woefully inadequate
Action Plan 14
- Increase research & development funding to double
current levels
- Strengthen R & D linkages between farmers, Research
Institutions, Laboratories and Agro Industry e.g. ICAR labs should be able to provide the
outcomes of their research to agro industry for further development
- Focus research and development on the populous States of
Bihar, Madhya Pradesh, Orissa, Uttar Pradesh and West Bengal
- Indian Council of Agricultural Research should become
autonomous
Issue 15
The cropping pattern is heavily influenced by the farmers
perception of risk and this is influenced by price expectations and the risk balance
between crops. Currently support prices are for select crops only
Action Plan 15
- The government must encourage private trade to play an
important role in the food grain economy. It should restrict FCI to procure cereals to the
extent of targeted PDS requirement. Government should step-in only to avoid distress sale
by the farmers
- A "floor" price should be fixed and not a
"support" price
- Savings from the above for FCI would permit the government
to announce the "floor" price to move crops
Issue 16
Fragmentation of land holdings has led to lower economies
of scale due to low allocative efficiency, low investment and mechanisation. In many cases
this has led to subsistence farming
Action Plan 16
Review policy governing land availability to Agro and Food
Industry
Ideally repeal land ceiling act. If it is not possible, we
have to find a special mechanism suitable to the Indian paradigm to use farmland for
better efficiency. There are several ways to do this :
- Contract Farming
- Cooperative Farming
- Lease of Land
In fact all the models exist in India. What is required is
to take the successful models and replicate them across the country
Contract Farming : Replicate the model followed for Palm
Oil in Andhra Pradesh. Allow tripartite agreements involving farmers, producer ( agro
industry) and government. This enables the contract to be enforceable
In order to attract biotechnology and
gene transfer for high quality products, horticultural crops should be treated as
plantation crops like in Karnataka which has no ceiling and Maharashtra which has a
ceiling of 1000 hectares
Allow consolidation of farming through the cooperatives of
owners. Allow Cooperatives to enter into joint ventures with Agro Industry as a rule and
not as an exception
Recommend "Command Area" concept as exists in the
Sugar industry. The State Agricultural agency can be made a major instrument to ensure
enforceability of the contract
Waive Stamp Duty on exchange of land and new acquisitions
of land within the ceiling limits for a period of 5 years
Issue 17
Various Governments at the Centre and State level are
involved in the provision of rural infrastructure. Many employment schemes are also
subsidised to build rural infrastructure. The Rural Infrastructure Fund also funds
schemes. This has resulted in a fragmented approach and rural infrastructure continues to
remain inadequate
Action Plan 17
- Set up a National Rural Infrastructure Development Planning
Board to coordinate the planing and implementation of projects. An initial identification
of one integrated project in each state could be done. The Board should also identify
selected projects which require marginal funding to improve infrastructure in key agri
producing areas.
- The Board should have representatives from the farmers and
panchayats. It should formulate a policy by which the infrastructure like irrigation,
rural electricity and rural roads is managed by local bodies and they are able to charge
for services
Issue 18
Poor farm management and cattle hygiene & health care
practices leading to unhealthy cattle with low productivity/milk yield
Action Plan 18
- Research institutions, NDDB and Agricultural Universities
should provide training and resources to farmers about veterinary extension and cross
breeding. NDRI and NDDB should work towards genetic improvements in specific breeds of
both cows and buffaloes by developing cross breeding of robust Indian varieties as also
importing high quality genetic material , establishment of semen banks at state/regional
level and by running programmes for upgradation of quality of semen and availability of
proven bulls
- Improve veterinary services

Utilise and market the food we
produce
Background :
The demand for food grains expected to grow at 4.5% per
annum and is expected to touch 215 million tonnes by the year 2002
This increase in demand can be met by an increase in
agricultural production and by a reduction in wastage during the harvesting, procurement
and storage stages
The food chain in India from the farmer to the consumer
involves several intermediaries leading to handling at multiple points and longer transit
time. It is estimated that :
20% of the food produced in India is wasted. This is valued
at Rs 50,000 crores approximately
This wastage is equal to the amount that the government
spends on food subsidy by more than six times
Only 25% of the consumers rupees reaches the farmer
as compared to 50% in developed countries
Only one fourth of the food grain production is stored at
the organised level, I.e. Food Corporation of India (FCI) Central State Warehousing and
primary Agricultural Credit Societies (PACs). The balance food grain is stored in
traditional structures resulting in high wastages. Therefore storage and transportation of
grains needs drastic improvement
We have a wide range of fruits and vegetables of both the
topical and temperate varieties because of the varied climatic conditions in our country.
Unfortunately, less than 2% of our produce is processed and the wastage is estimated as
high as over 25% of the total production. The process of "preserving" fruits and
vegetables will help in removing imbalances in supply and demand, spiraling prices and
wastages
The cold chain system is primitive and under developed. The
existing capacity of 1 million tonnes is primarily used for storage of potatoes.
Administratively, there are 3 ministries handling the development of cold chains
While the centre has abolished Cold Storage act, State cold
storage acts still exist and inhibit the fundamental development of this vital link to
preserve our fruits and vegetables and reduce wastages
Storage, handling and marketing of non-perishables
Issues & Action Plan :
Issue 1
The food grain market of our country has distortions which
inhibits the Agri Industry from entering it in a big way. The support price of major
cereals announced by the Ministry of Food & Consumer Affairs is high - this also
discourages private trade in the domestic and for export markets
Action Plan 1
Announce realistic "floor" price vis a vis
current "support" price. The Central Government must announce the "floor
price" of major cereals on the basis of commercial considerations and procure only
targeted PDS requirement of food grains. The Agri industry will thus be encouraged to
trade in wheat, rice and other cereals as only commercial considerations will be the basis
of their "floor price"
Issue 2
While the Agri industry is allowed to trade in foodgrains,
there are storage limits exercised by the State Governments under the Essential
Commodities Act, 1955
Action Plan 2
With a view to encourage trading in foodgrains, the State
Governments should be persuaded to abolish storage limits
Issue 3
The Food subsidy of the Government of India is estimated at
Rs 9000 crores which includes Rs 1800 crores on FCI. This will keep increasing each year
because of increasing pressure to procure more food grains, higher support prices and to
keep the PDS rate at the same level for at least 2 years. Also, the PDS rate remains the
same across the country. There is thus widespread leakage of wheat and rice as the
differential between PDS and market price is very large
Action Plan 3
The PDS rate for wheat and rice should be targeted only at
people below the poverty line. Savings as a consequence will enable the government to
announce "floor" price for more commodities
The PDS rate should be increased each year and should be
different for different states taking at least freight costs and other commercial factors
into consideration
Leakages can be further reduced by also providing wheat
packages wheat products like Maida, Sooji and Atta. This will ensure that hygienically
packed products in small packs are given through PDS. Indian consumers can then move away
from wheat ground at the "local chakki " to packaged atta like in Pakistan where
35% of wheat is converted into hygienically packed atta
FCI can look at the possibility of procuring targeted PDS
wheat and rice over a full year (instead of doing it for only two months at present ) even
from the private traders end at the farm level. This will significantly reduce interest
costs for carrying wheat and rice for 10 months in a year
FCI is a major sales tax payer for food grains. It is
recommended that sales tax can be abolished and instead a direct subsidy be given to the
states
Issue 4
10 % of the food grains 20 million tonnes valued at Rs
20,000 crores is lost annually due to various types of post harvest losses. This is
equivalent to the quantity of food grains that Australia produces in a year
Action Plan 4
An increasing emphasis on private trade necessitates that
storage systems are developed at the farm level. Institutional credit will be required for
this
The Agri industry will need to be encouraged to develop
modern bulk handling facilities at the mandis which handle over 20,000 tonnes of grain.
The State Governments should give land at extremely concessional rates to the private
sector to develop integrated bulk handling systems and modern ware houses. These are
capital intensive and have long gestation periods
Issue 5
The volume of food grain processed and handled by FCI (22
to 25 million tonnes) poses several infrastructural and operational constraints. In fact,
FCIs peak stock of foodgrain touched 36 million tonnes in July 1995
Action Plan 5
Sub contact warehousing to private trade. This will reduce
losses in grain handling and operating costs.
Expedite decentralisation of procurement at the state level
to reduce freight costs.
Indian railways should develop matching facilities with
modified wagons for bulk handling. CONCOR should also develop specialized containers for
food grains. Developing of railway sidings near storage silos and major mandis is also
imperative
Issue 6
Negligible level of private sector participation leading to
inadequate investments and low level of technology absorption
Action Plan 6
Allow and promote setting up joint ventures with grain
handling companies around the world
Issue 7
There is no clarification of markets leading to inefficient
allocation of resources
Action Plan 7
Identity and classify markets based on handling capacities
Markets handling more than 20,000 tonnes should be fully
mechanised and automated and should have large storage capacities
Markets handling between 5000 and 20000 tonnes should
concentrate on low cost efficient storage
Issue 8
Absence of developed systems for grading foodgrains
especially wheat
Non availability of the appropriate inputs to the industry
Sub optimal prices for the farmers
Lack of information on cultivation of suitable grades
Action Plan 8
The agricultural regions of India differ dramatically in
topography, soils and climate. Plant breeders from National Agricultural Institutes will
need to develop new varieties of food grains like wheat and rice and maintain their
uniformity. The grading of high yielding varieties (HYV) should not only be guided by the
need of farmers but also by the quality requirements of customers in the domestic and
export markets
Issue 9
With the increasing role of the private traders in the food
grain sector of our economy, and the need to penetrate international markets in the next
five years, there is a strong and justifiable case to develop "commodity
exchanges" (futures markets) for select foodgrains like wheat and rice on an urgent
basis
Action Plan 9
Commodity Exchange (Futures Market )
This is a market or base where buyers and sellers can meet,
agree on prices, quality, delivery schedules and other terms of sale
The commodity Exchange will help in concluding an
obligation to supply or receive a commodity
Provide facilities where trading can take place
Futures trading is not "Satta" at all. It allows
free play of market forces. The Government should develop Futures Markets for key grains
like wheat and rice on the lines of the "Chicago board of trade" and
"Kansas city board of trade" in USA. It would be best managed by an autonomous
organisation
Issue 10
Rice milling and parboiling - The total losses due to the
use of hullers is estimated at 1.2 million tonnes in the form of rice powder. In the
demilling operation there is an additional loss of 0.5 million tonnes
Action Plan 10
Rice parboiling with modern technology like the one
developed by CFTRIs is the key to avoid these losses
Efficient parboiling techniques involving wet heat/dry heat
with advantages of energy saving and cleaner technology should be encouraged
Issue 11
The Food Processing industry needs some quick action and
demonstration effect from the government
Action Plan 11
Setup of "Food Parks" in the next twelve months
Orissa - Processed Fish
Goa - Cashew
Andaman - Coconut
Select milk & fruits as initial thrust areas
Select three states to change laws. In these states we need
to create "village" enterprises like in China
Issue 12
Under the WTO regime subsidies which are supporting the
European growers will come down gradually.This is a major area of opportunity for India
Action Plan 12
Select thrust areas and build a strategic plan to
capitalise on this opportunity
Benchmark our yields to international standards
Storage, handling and marketing of perishables
Issues & Action Plan :
Issue 1
Cold chain facilities are woefully inadequate to meet the
growing production of perishables such as milk, fruits and
vegetables, poultry, fisheries for domestic and export
markets. Why?
Poor quality of cold storages
Limited incentives for investment
Restrictions placed by State Government on cold storage
orders
Action Plan 1
Cold chains in the private/ public sector should be treated
as a continuous process industry and be awarded priority sector status. This includes
Giving the food preservation sector a priority for assured
power as to hospitals and continuous process industries at concessional rate like the
agricultural sector.
Ensuring that cold storages are supplied power continuously
like hospitals as they are handling "perishables"
Empowering BDOs to allot land at nominal rates
Quickly sanctioning and alloting land land for setting up
cold storages near producing centres
Facilitating investment by providing fiscal incentives for
encouraging the creation of cold chains which are capital intensive and have long
gestation periods. These include the following :
Credit by banks and financial institutions at prime lending
rates
having a three year moratorium on loan repayments from the
date of commissioning. Interest on borrowed funds during this period should be capitalised
giving tax rebates by allowing 100% depreciation on all
cold chain equipment and freezer cabinets
allowing an eight year tax holiday
reducing basic import duty on cold chain equipment from
77.9% to 4% and exempting them from levy of special additional import duty
reducing excise duty on local freezer cabinet from18% to 3%
Technology and Training
CFTRI to obtain and disseminate information on modern
technology on cold chain storage equipment
Industrial training institutes should include "cold
storage" technology courses in their curriculum
Role of the Government/ Private Sector
The low energy low cost cold chambers which can store
agricultural perishables upto 90 days can be funded by the Ministry of Food Processing
In the Agri Industry large investment would be needed for
developing cold storages near "mandis". The current assistance to the private
sector is a loan of 25% of the cost of the equipment upto a maximum of Rs2 5 lacs. It is
suggested that this limit is raised to Rs one crore
Issue 2
Very high levels of wastage and value loss of horticultural
produce
Action Plan2
Market yard operations and auctioning should be transparent
Encourage direct marketing of products by the farmers to
cold storage companies. Cold storage facilities should be developed at all international
airports in the country
Issue 3
The existence of a large number of intermediaries leading
to high prices for the consumers
Action Plan 3
The concept of Value Added Centres (VACs) or Produce
Consolidation Sheds (PGSs) as followed by Gujarat Agro Industries Ltd should be promoted
to facilitate the consolidation of farm produce at the district level. The private and
cooperative sector should play a larger role in the marketing of horticultural produce
Issue 4
A weak regulatory mechanism exists to monitor the
conformity of imported food products to the Indian food regulations and standards. This
has led to unfair competition for the domestic industry which confirms to the national
standards
Action Plan 4
The system for monitoring the conformity of imported food
products to Indian quality standards needs to be strengthened and made rigorous as is
followed in other countries with respect to the Indian food products. The import policy
should mention that such imports are allowed subject to meeting PFA and other food law
requirements
Issue 5
Short shelf life and high wastage levels of fresh produce
The excise duty on packaging cost is as high as 18%
Action Plan 5
Packaging plays a very important role in increasing shelf
life of perishables and reducing wastages. In order to encourage consumption of packaged
"fresh" produce.The manufacturers of this fresh products which have nil excise
duty should be allowed to claim back the duty paid on packaging material used .This will
significantly reduce the price differentials between fresh and packaged produce for the
consumer
Issue 6
The fruit and vegetable sector in India is underdeveloped.
As mentioned earlier less than 2% is being processed as against 30% in Thailand, 70% in
Brazil, 78% in Philippines and 80% in Malaysia
Action Plan 6
Identify select horticultural products as thrust areas
Facilitate investment by lending at prime rates and other
incentives for developing cold chains, etc.
Issue 7
In the meat and poultry sector, an apex developmental body
is absent
Action Plan 7
An apex autonomous organisation like National
Poultry Development Board should be established which will promote the growth of
poultry and meat sector and look into the problem areas
Recommend import of poultry breeds with better feed
conversions
Issue 8
India is the seventh largest fish producing country in the
world. Approximately 40% of 4.5 million tones is exploited
Action Plan 8
Adopt new technologies like freeze drying by import of
capital equipment at concessional duties
Issue 9
A service tax on abattoirs is a disincentive to use clean
and hygienic abattoirs
Action Plan 9
Removal of this cess/ service tax will help in creating
mechanised slaughter houses
Issue 10
The Food Processing sector is expected to face a fund
shortfall of Rs 10000 crores in the five year plan period. This business is inherently
risky and funding agencies like NABARD, NHB, APEDA are typically funding only select
ventures
Credit from term lending financial institutions has rarely
exceeded 6% of the total credit extended to the industry
Action Plan 10
Utilise the newly created FDBI to focus on investments in
the Food Processing Sector
Issue 11
Investment approvals in the Food Processing industry in the
last 7 years was Rs. 70,000 crores. Actual implementation is only 15% . Mostly in soft
drinks and liquor / beer
Action Plan 11
Task force to be appointed in Ministry of Food Processing
to investigate reasons for non-implementation and formulate and set-up "single
table" approval system

Create an enabling environment
.Realign
taxation for cost reduction and demand stimulation
Background :
The Central Government attaches the highest priority to agriculture, food processing and
other agro based industries with a view to increase the income of farmers, create
employment opportunities and diversify the landscape of the rural economy
The Indian farmer must be able to increase his income from
agro and processed food products. Stimulating consumer demand and reducing the cost of
production will enhance market opportunities for both fresh and
processed foods. The high incidence of tax at the "intermediate"
processing stage adds to production costs significantly, thereby, making the final
products very expensive. It is also imperative that wastage of perishable foods is reduced
to its maximum possible extent by modern preservation methods at the
"intermediate" stage
The tax levels on the processed foods in India are among
the highest in the world. No other country imposes excise duty on processed foods. Nowhere
in the world is there a distinction between the branded and the unbranded food sectors for
taxation. Some other glaring inconsistencies are :
Excise Duty in India ranges between 8% and 18% where
applicable and excise duty on carbonated drinks is 40% on maximum retail price
Thailand levies excise duty on carbonated drinks and fruit
juices only
Excise Duty is not levied in other countries
India is the only country to levy excise duty on machinery
and equipment for processed foods
Indian consumers have high price elasticity and hence a
reduction in cost is imperative for raising demand and consumption of food products. The
multiplier effect of processed food products is 2.5 which is amongst the highest in the
industry
Issues & Action Plan :
Issues
Production costs of processed foods are high because of
unrealistic taxes. This has made them expensive and has suppressed their demand
Excise duty on processed foods
Wastage of fresh foods is extremely high in India as a
large percentage of them perish before they can reach the consumer.This reduces their
supply in the market. Hence, all encouragement should be given in terms of nil excise to
encourage large and small scale industry to "preserve" fruits & vegetables
at the "first stage of processing". The gains in "preserving"
horticulture products are tremendous and will help in reducing the cost of production and
ensure adequate availability round the year. Situations like the current onion crisis can
thus be easily avoided
Even though the excise duty on processed foods in India is
one of the highest in the world, the total amount of duties realised is almost negligible
due to the low tax collection base. This is because the excise duties only cover the
branded and the organised sector which hold a very small share in the processed food
industry
Tax on branded foods
Branded foods attract a higher rate of sales tax as well as
excise duty compared to the unbranded sector. It is reasonable to expect that any
meaningful level of investment in this sector necessitates the branding of the product. It
is important to note that in no other country are the branded foods treated differently
for purposes of levying duties. The exemption of unbranded and unorganised sector from
excise and sales tax leads to low quality consciousness amongst manufacturers and
consumers
Octroi / entry tax on food products
India is the only country apart from Thailand to levy
octroi / entry tax on food products.
India is the only country to levy excise duty on machinery
and equipment. This calls for a higher capital expenditure from the investors in this
sector, which acts as a deterrent to investment in this industry. Octroi / entry tax in
India, represents an added cost on the product and machinery & equipment
Tax on basic foods
Most basic foods in India are sold in the unbranded and
loose form. Such foods are not taxed and quality controls on them are negligible.In the
interest of hygiene, it is imperative that all basic foods in the market place are
subjected to strict quality standards
State levy cess on raw agri-products. This burden is not
adjustable and leads to
inflating the cost of raw agri-products
restricted inter-state movement of agri-products
the cess on rice imposed by various states varies between
30% to 75%
Action Plan
Nil excise duty or sales tax for processed foods at the
"first stage of preservation"
Reduction in excise duty on processed food from existing
levels to 3%
Nil excise duty on packaging material for basic foods, like
milk in tetra pack
No tax distinction to be made between branded and unbranded
sector and uniform quality standards for both
100% modvat should be available on all inputs in the agro
food processing industry
8 year tax holiday for investment in the cold chain
infrastructure sector
100% depreciation should be allowed on freezer cabinets and
other cold chain equipment
Total import duty on all capital equipment for food
processing and cold chain sector should be reduced to 4%
Excise duty on local freezer cabinets to be reduced from
18% to 3%
Abolish cess on agri products to
encourage free movement of agri products
reduce the cost of agri products
Persuade state governments to reduce sales tax on basic
foods in packaged form eg. wheat, rice, milk etc.
Food Legislation - Remove curbs and bottlenecks
There is a need for promoting food safety and quality
Background :
There is no issue of greater importance to the well being of the people than the assurance
of adequate and safe food supply
Food is one of the essentials of life and it must be
wholesome, free from contamination and offer nutrition and health
The basic objective of food legislation is to ensure safe,
wholesome and fair trade practices in food supply at a cost that society can afford. This
must be achieved through regulations that :
are realistic and enforceable
reflect current abilities of food science and technology
do not unduly infringe on the consumer and freedom of
action of the manufacturers
There has been a progressive increase in the number of
different legislations pertaining to the manufacture and sale of food. Concurrently there
have also been several amendments to the existing Act and rules ( 3 amendments to PFA Act
and 167 amendments to PFA rules). There is a need to streamline and harmonise food laws in
line with world-wide trends. No country can act in isolation as the world food system has
become quite interdependent
The Ministry of Health has a severe constraint on
infrastructure which perhaps results in longer lead times for decision making and checking
the food products being made available to the consumer. For example, there are only 4000
food inspectors against a minimum requirement of 20000 food inspectors in the country.
Also, the 72 primary laboratories and 4 appelate laboratories are unevenly distributed
across the country
Issues & Action Plan :
Background
Currently there are more than twelve laws relating to
quality of food. The responsibilities for framing and enforcement of food laws in India
are divided between a large number of different ministries & departments, including
the Ministry of Food & Consumer Affairs, Ministry of Food Processing Industries,
Ministry of Agriculture & Ministry of Health & Family Welfare etc.. There is a
obviously a strong need to simplify this cumbersome administrative structure
Most countries in the world have unified and highly
focussed enforcement of food laws through one or two ministries are completely responsible
for food safety and quality standards
Issue
The multiplicity of laws and their respective governing
bodies at the central and the state levels leads to multiple and varying standards for
food products. Their complexity puts additional burden on the industry
Multiple administering authorities at the central &
state level like the state health authorities, the health inspectors in the states and the
municipal corporations, over which the central government ministries have little or no
system of monitoring lead to an inefficiently managed system and unnecessary harassment to
the food industry in general
Action Plan
The government needs to review all food legislation
relating to the quality of all categories of food products and unify them into one
legislation which would be governed by an independent and self sufficient body under the
purview of a ministry like the FDA in USA. (The other product specific ministries and
departments should only determine the policy and regulations relating to the developmental
aspect in the sector.) A Food Regulatory Authority (FRA) should be set up
The following Acts/ Orders should come under the purview of
the FRA
Ministry of Agriculture
Insecticide Act
Milk & Milk Products Control Order (MMPO), 1992
Meat Food Products Order, 1973
Ministry of Rural Development
Agricultural Produce (Grading & Marking) Act, 1937
Ministry of Health & Family Welfare
Prevention of Food Adulteration Act, 1954
Ministry of Food Processing Industries
Fruits & Vegetable Products (Control) Order FPO,
1955
Ministry of Commerce
Export (Quality Control & Inspections) Act, 1963
Ministry Civil Supplies, Consumer Affairs and Public
Distribution
Standards of Weights & Measures Act & Standards of
Weights & Measures (Enforcement) Act
The objective of the centralised body would be to formulate
and update the food standards for all food products for the domestic, export and imported
products and to promote and monitor the enforcement of these standards
The Central and State Governments should strengthen the
enforcement agencies and restructure their operations to manageable and more efficient
levels. The performance of enforcement agencies could be monitored on the basis of
convictions to prosecution ratio, to reduce frivolous prosecutions which burden the
judicial system and hamper the efficient functioning of the industry
The Jain Commission Report submitted in August 1998 should
be released for public debate as it has recommended simplification of laws
Background
The PFA , 1954 needs to be updated to take care of the
phenomenal changes in food technology, food habits and food composition to suit the needs
of different classes of consumers. It should now be in conformity with international norms
and standards. There is an urgent need to review the issues mentioned below:
Issue 1
Under the PFA act there is no provision for a storage
simplicitor i.e. no food article is treated as intermediate or in-process which is not for
direct sale or consumption and cannot harm or cheat the consumer. Hence, if a sample of
any in-process food product is found to be adulterated, the food inspector can launch a
prosecution against the vendor
Action Plan 1
The provision of a storage simplicitor should be
incorporated in the PFA, to prohibit lifting of samples from any in-process / intermediate
food products and allowing lifting of samples from only the final products which are meant
for sale
Issue 2
Under the PFA when the food inspector takes the testing
sample of a food product, he divides it into 3 parts for testing, of which one is meant
for the Public Analyst and the remaining two are kept by the Local (Health) Authority for
re-testing and verification purposes. No sample is provided to the vendor for testing or
verification, which is unfair for the vendor
Action Plan 2
Whenever a sample is lifted for testing one sample should
be given to the vendor for verification by getting it tested through any of the government
approved labs
Issue 3
Under PFA if a vendor/manufacturer is dissatisfied with the
report of the public analyst then the vendor/manufacturer has the privilege to ask for a
re-testing of the sample by any Public Food Lab, but the report of the Central Food Lab is
deemed to be final and overrides the report of the Public Analyst which is again an
anomaly as nowhere in the world does one scientific opinion override another scientific
opinion, particularly, when same methodology is adopted
Action Plan 3
The PFA should be amended so that both the Central Food Lab
and the Public Analyst reports be treated at par in any court of law. (This provision
exists in the UK Food Act)
Issue 4
According to the PFA Act, 1954, if a sample is found to be
mis-branded or adulterated by a food inspector, the prosecution can be launched against
the vendor/manufacture by the local (health) authority without any pre-prosecution hearing
or consultation with the vendor/manufacturer regarding the cause of the
mis-branding/adulteration. This gives rise to launching of numerous trivial prosecutions
which overburden the judiciary and harass the industry. This provision also provides
immense authority in the hands of the food inspector/local health authority which could be
misused
Action Plan 4
The PFA Act should provide for a provision for
Pre-Prosecution hearing or consultation between the vendor/manufacturer and the State
Health Authority to provide for a chance of eliminating trivial prosecutions and
corrective measures. (This provision exists in the Federal Regulation of US)
Issue 5
Under the PFA Act,1954,each food company is obligated to
nominate a representative and inform the same to all Local (Health) Authorities in each
state where its products are being sold. As every manufacturer/vendor is not aware of each
and every local health authority in all states concerned, hence due to omissions in
informing all Local (Health) Authorities this provision leads to prosecution of all the
Directors including the Managing Directors of companies for small issues of minor offences
Action Plan 5
The manufacturer/vendor should only be required to give
information about his nominee to State Food (Health) Authorities, who in turn should be
obligated to inform all local health authorities.
As mentioned earlier there should only be one centralised
Health Authority and the multiplicity of health bodies in each state should be done away
with
Issue 6
The PFA does not provide for any time limit for the launch
of a prosecution after the taking of the sample. The average time lag between the lifting
of the sample and the launching of the prosecution in India is 1 to 2 years and during
this long time lag the vendor/manufacturer is always worried about the fate of the sample
and the result of the test report. Also as 1 to 2 years is a very long time span for the a
product of a particular batch to remain in stable condition. Hence if a particular sample
is found to be adulterated and the prosecution launched, the vendor/manufacturer is in no
position to take any corrective action
Action Plan 6
The PFA should restrict the maximum time limit between the
lifting of a sample and the launch of a prosecution to 6 months, or else the case be
dismissed. Also as the report of the Public Analyst is released it should be communicated
to the vendor/manufacturer and he should be allowed to request for a re-test by the Centre
Food Lab immediately without waiting for the launch of the prosecution
Issue 7
The PFA does not provide for any scientific methods of
sampling or analysis to be followed by all the food inspectors and analysing labs, leading
to varied systems of sampling and analysis being adopted by various food inspectors and
testing labs, which in turn leads to variation in analytical reports
Action Plan 7
The PFA should prescribe standard methods of sampling and
analysis to be followed by all food inspectors and testing labs which should be made
available to the industry as well
Issue 8
The PFA rules prescribe quality standards for about 300
food articles which are recipe oriented and have low or no tolerance levels,
rather than just prescribing the minimum safety levels as is followed in other countries,
leading to a large number of prosecutions for very minor and non harmful deviations in the
chemical composition of food products.This also acts as an obstacle to innovation in food
products
Action Plan 8
The PFA rules need to be reviewed to adopt the approach of
prescribing minimum safety levels in food products rather than the exact chemical
compositions. Also the standards prescribed under the PFA Rules need to be reviewed to
update them to the level of internationally prevalent standards
Issue 9
The penalty provisions under PFA prescribe a minimum
penalty of 3/6 months imprisonment even for minor offences like mis-branding or labeling
etc. which are not severe offences and do not prejudice the consumer. The PFA also lacks a
mechanism for compounding of offences and grading of punishments. Hence the penalty
provisions lead to unnecessary harassment of the industry and immense authority in the
hands of the enforcers
Action Plan 9
The penalty provisions under PFA should be graded according
to the gravity of the offence. The PFA Act should also provide for compounding of
minor/economic offences or issuing a warning wherever Food (Health) Authority feels that
such action serves the purpose
Issue 10
Inadequate infrastructure and laboratories hampers decision
making
Action Plan 10
There is a need to persuade state governments to give
adequate focus to the growing needs of public health by increasing recruitment of
inspectors, increasing office space and also to have a closer co-ordination with the
Ministry of Health
Non-alignment with international standards
Background :
CODEX is the International body under the WTO which
prescribes international standards for quality of food products. India being a signatory
to WTO would also have to adhere to all CODEX standards for domestic consumption and
international trade by 2005 unless it can justify non adherence on dietary &
scientific base for stricter regulations
Issue 1
The national food standards in India vary considerably from
the CODEX standards, and Indian food standards need to be aligned with the CODEX
standards. There is an immediate need by the government to align Indian food standards to
international ones otherwise it might give rise to serious trade restrictions and loss of
Indian brand equity in the near future
Action Plan 1
The Indian food standards for quality of food products need
to be reviewed and harmonised with the CODEX standards and adherence to the quality norms
of GMP/HACCP should be made mandatory for the industry over a period of next 3 years
Issue 2
Indias representation on international forums is
inadequate. This results in harming our long-term interest in food legislation
Action Plan 2
The Industry and the government should work together to
ensure that India is represented and fully heard at international forums. Quality
standards should be amended keeping in mind our nutritional needs and public health issues
Long and subjective process of approval of innovation in
standardised food products ...
Issue 1
Under the PFA Act, 1954, if a manufacturer uses an
innovative process or a new ingredient/additive for the manufacture of a non-standardised
food article in order to reduce costs and/or deliver incremental product benefits to the
consumers, like special or improved flavour, colour, stability, etc., such category
innovation is not permitted by the existing law.This kind of an innovation would require
the approval of the Central Committee of Food Standards (CCFS) which operates under the
aegis of the Ministry of Health & Family Welfare. The process of approval is highly
time consuming (average period for approval is about 18 months or longer in India as
compared to 90 days in the US) and is also subjective as it does not have an established
objective system of evaluation either based on the recommendations of other International
Scientific bodies like JECFA, US-FDA, CODEX, EEC Regulations etc., or based on the
scientific opinion of the food research labs and institutions within the country. Also the
CCFS is a large body comprising mainly of government representatives and a low
representation of the industry & trade, thus leading to a less efficient and heavily
burdened system. In the past 44 years of existence, the CCFS has met only 42 times
Action Plan 1
The composition and working of CCFS needs to be reviewed
and rationalised in order make it manageable and proactive. The CCFS needs to meet at
least 3 times in a year. The approval process of new ingredients and additives etc. needs
to be time bound (6 months) and the objective criteria for approval of additives and new
compositions within the time limit of approval should be specified by the CCFS . Whatever
is adopted by international organisations like CODEX etc. should be considered as a
special basis and approved with immediate effect. In the long term, the CCFS would need to
be replaced by the governing body of FRA
Issue 2
The industry and consumer are not aware of the changes in
laws and notifications announced by the Government
Action Plan 2
In view of the complexities of laws and notifications
issued by the Government from time-to-time, NICNET should be allowed to participate to set
up an Food Laws Information System (FLIS) whereby the information is easily
accessible in all the states of the country
SHORT TERM
Issue 1
There is an overlap of responsibilities between Ministry of
Food Processing and other departments of the Government of India. There are several
agencies involved in joint appraisals, co funding concurrent monitoring and evaluation.
The major one are the APEDA, MPEDA, Ministry of Commerce, Government of India, Cashew
Promotion Development Council, National Cooperative Development Corporations and National
Horticulture Board
Action Plan 1
Amalgamation of the above departments under a single
Ministry of Food Processing will go a long way in effective decision making and enhancing
Indias competitive position. Besides all plan assistance for one sector, say fruits
and vegetables can be given to Ministry of Food Processing
LONG TERM
Issue 2
There are as many as 12 different Ministries and
Departments which govern and administer the agriculture and agro-based sectors in India.
Their tasks and responsibilities overlap in several key areas, leading to duplication in
functioning. There is often great deal of confusion about the roles that they play.As a
result, important projects in many key areas are "everybodys baby but no
bodys responsibility". Developmental activity and innovation in them gets
slowed down and often even gets stifled because of the conflicting clearances,
requirements that are required by the central departments that counter each other. For
example, the setting up of cold storage chains, across the country which are vital to the
development of the fruit, vegetable, wheat, milk and processed foods sectors has been
proceeding at a snails pace because as many as four different departments are overseeing
it. These are APEDA, Ministry of Commerce, Ministry of Rural Development,and the Ministry
of Food Processing
Action Plan 2
Recommend one Ministry for Agri, Fisheries and Food like in
the U K where it is called MAFF. The Ministry will still have its traditional role, but
its concerns will go far wider: Our highly complex food chain involves not only production
and processing, but also issues such as food safety, environment etc. The role of this
Ministry will be to help improve the economic performance of there industries
An inter-ministerial task force should be set up to
recommend the revised structure. In the interim a Cabinet Committee should be set up to
plan, implement and monitor the progress of the Agriculture sector. All policy decisions
impacting any section of the food and agri chain must be cleared by the committee under a
time bound mechanism

Focus for exports
Background :
India is the second largest producer of food in the world
but its share in the worlds food and agricultural products exports is very low
despite the inherent strength of India in tea, spices and rice
The share of agricultural exports in the total export
basket in India has been fluctuating, from 27% in 1985-86 to a low of 16% in 1994-95 and
then up to 20% in 1996-97
During 1996-97, India exported Rs 24, 618 crores worth of
agro products (Source: APEDA: Export Statistics). During the year1997-98, marine products,
rice, coffee, oil meals and spices have been the major export items
The share of horticulture crops, plantation crops, meat and
meat preparations and sugar in the countrys agri exports is much less than what the
competitive potential warrants
Some concrete policy changes like reduction in duties,
removal of restrictions, and delicensing of some agro exports will help in promotion of
exports
Some of the major constraints to exports are high freight
rates, insufficient infrastructure and low quality standards
With the dismantling of qualitative restrictions under the
WTO regime, a long term export strategy would need to be devised to improve our presence
in world markets
Issues & Action Plan :
Issue 1
Food is as important as information technology. Food
exports are not growing significantly. The WTO is going to start a review of agriculture
in 2000
Action Plan 1
Similar to the Task Force on information technology, a
National Task Force on Agri and Food Exports and Trade Strategy needs to be set up. This
Task Force would
Develop a long term Agri and Food export plan
Consider developing a short term export plan focusing on
tea and coffee, spices, fish and marine, rice and wheat, mango and grapes
Issue 2
Agricultural and processed food exports continue to be
residual rather than a strategic part of the overall agriculture and processed food
performance
India is viewed as an unpredictable and unreliable source
of food and agro products despite having some world class production
Action Plan 2
Measures for ensuring supply to the international markets
increase production and quality of the food products
specific to the export markets
Allow import of commodities as and when required to meet
the domestic demand
the requirements for inputs for export of high value-added
products
Issue 3
Indian brands are yet to develop a good image in the
international markets due to
poor efforts at international marketing
Indias image and identity as a low quality,
unreliable producer of foods
poor awareness of Indian agri produce , except for certain
products leading to
India not being the most preferred variety due to seed
constraints
Action Plan 3
Develop market intelligence to build a country-product mix
matrix
Aggressive marketing campaigns in the international markets
to build Indias image as a leading producer of a variety of foods on the basis of
formulating a country-product matrix
proximity to cultural and consumer habits
Emphasize the superiority of Indian produce by creating the
consumer confidence in the product quality
National Informatics Center should utilise the internet to
host a website to promote India and its extensive agri produce featuring
the diversity of India in terms of its agro-climatic
endowments and products produced
the progressive nature of Indian agri production
Issue 4
There is a multiplicity of export promotion agencies
operated by the Central and the State Governments leading to
duplication of promotion efforts
different approaches in addressing markets and
product-mixes
Action Plan 4
Constitute an Agro Food Development and Export Promotion
Council at the apex level to co-ordinate the activities of various ministries (at the
Center and the State) and their agencies, including commodity boards, research
organisations and financial institutions
Issue 5
Indian products face consumer indifference due to perceived
lack of quality
Action Plan 5
Generate quality consciousness in the agri production of
India through
production and grading of agri produce ensuring quality
output for processing
mobilise awareness of the quality parameters in the
international markets by active participation in CODEX Committee meetings
encourage packaging industry to develop world class
packaging materials
set up international inspection agencies like SGS at ports
to certify shipments
Mandate to all food processing units to obtain GMP/ HACCP
within three years. Extend benefits to these units as extended to ISO 9000 certified units
in EXIM policy
Issue 6
Poor infrastructure for handling export of food and agri
exports and floriculture
Poor post harvest handling and storage systems
Limited cold storage and handling facilities and
insufficient cargo space for perishable commodities at the ports/ airports
Action Plan 6
Infrastructure Development
Setting up of handling facilities for
"perishables" at the International Airports
Upgradation of facilities at the ports especially
increasing the plug in facilities for the reefer containers at the ports
Railways to initiate steps for building dedicated
facilities and routes for handling exports of perishables
Develop post harvest systems/ technologies for storage and
handling of perishable commodities (see page)
Introduce latest cargo handling systems at the airports
Private sector participation for developing cargo handling
and storage facilities at the ports
APEDA and MPEDA and other agencies have identified specific
clusters for development of facilities. The upgradation to be done within one year and
development within a three years time frame
Issue 7
Various types of clearances are required from different
agencies at the Centre and State level to set up export-oriented projects
Action Plan 7
A single window system for all the clearances co-ordinated
through the National Agro Food Development and Export Promotion Council
Issue 8
The development financial institutions do not have
capability of appraising hi-tech export-oriented projects being set-up
Action Plan 8
The proposed apex Food Development Bank of India should
have a special cell for funding the domestic and export development of food and agri
processing industry
Issue 9
There are no suitable insurance schemes for hi-tech
export-oriented projects most of which deal with export of perishables
Action Plan 9
Proposed Agricultural Insurance Corporation of India should
device suitable insurance schemes for hi-tech export oriented projects for perishables in
association with
NABARD, and
Banks and venture funds
Issue 10
In financing export-oriented hi-tech projects like high
density farming, greenhouse floriculture, controlled environment livestock farming,
bio-technology,tissue culture, embryo transfer technology,bio-pesticides and
bio-fertilisers,etc. banks face considerable risks like :
credit risks
in the face of new technology, the risks are greater than
average
technology risks
the absorption of new technology has a likely chance of
failure as it has not been tested in actual situations
market risks
risk of rejection of the product by customer or by
sovereign intervention
foreign exchange risks
sovereign risks
ECGC cover is available only in the case of
insolvency/default of importers
Action Plan 10
Agricultural Insurance Corporation should devise schemes to
provide adequate risk cover for banks
Issue 11
Although India has the largest livestock in the world, meat
exports from India are effected by
livestock diseases
inadequate abattoir facilities
poor image of domestic slaughter houses
lack of a grading system in meat trade
lack of an effective centralised inspection system
lack of a pragmatic slaughter policy
Action Plan 11
The Ministry of Agriculture and the National Poultry Board
should support effective utilisation of livestock resources and promote sustainable
production for maintaining growth in exports by :
Establishing of disease free zones to realise high values
for meat exports on a smaller scale establish meat export complexes containing modern
abattoirs and meat processing facilities
Action Plan 11
Encouraging and certifying abattoirs exclusively meant for
export
Introducing grading systems to meet the requirements of the
Indian meat trade and export market requirements
Developing an infrastructure for inspection and strictly
enforcing inspection procedures
Issue 12
Indias freight rates are around 50% to 100% higher as
compared to other competing countries. This makes Indian exports uncompetitive
Action Plan 12
The freight subsidy needs to be enhanced to make the
exports competitive. Currently a freight subsidy is 25% of IATA in Europe, CIS and Far
East or Rs 10 per kg or one third of FOB value of export consignment whichever is lower.
This has to be raised to 25% of actual air freight paid with no conditionalilies on
average realisation etc. or Rs. 25 per kg whichever is lower
Issue 13
The progress towards identification and development of
fruits and vegetables zones for exports has been limited and requires a greater thrust
from export promotion agencies
Action Plan 13
APEDA should identify zones for different fruits and
vegetables
Ministry of Agriculture, Horticulture Board and APEDA
should develop exclusive production zones on the lines of floriculture zones
for important fruits and vegetables having export potential. These zones would have common
infrastructure facilities like sorting, grading and cold store units
Issue 14
Although India is the fifth largest producer of eggs and
exports of eggs has been very low due to
poor availability of refrigerated containers
lack of pre-cooling facilities
Action Plan 14
Promote investment in the cold chains as mentioned earlier
APEDA should initiate measures to
Educate the egg and poultry products producers about the
changes in demand patterns of value-added products
Develop a database of technology providers for technical
collaborations with egg producers
Research institutions should develop indigenous technology
and machinery for broad basing the production base for exports of value-added egg powder
for exports

